Over a thousand women of all shapes and sizes attended an open photo-shoot to appear in the new Wonderbra “Handful” campaign. These pictures were then arranged into a collage and made into a massive billboard in London.

Where’s the tech angle?

Of course being a mostly tech related blog we’re going to focus on the digital version of their ad. They’ve set up a micro-site showcasing the billboard. Which includes a zoom function

As far as I can find out this campaign was done by the London agency Iris (can anyone confirm this) and it is a perfect example of a viral campaign. Pure link bait.

A nice easy to use interface which allows you to quickly scan, span and zoom into ≅7200 pics (some of the girls are used multiple times), what guy isn’t going to enjoy link to that. It worked on me!

Now I could go on desperately searching for a less tenuous tech angle and singing the praises of the Google Map-style load-on-demand interface (though they did cheat and use Flash!) But I assume that every guy reading this post has already clicked away to the micro-site and has not returned….and really I didn’t have an angle to begin with - just wanted to post about boobs, enjoy!

[ via BuzzFeed - The Biggest Collection Of Boobs Ever ]